The next generation of storytelling in the first generation of digital.


NordströmMatte is a full service public relations firm specializing in the fashion, lifestyle, beauty, entertainment and consumer brand industries on an international level. We handle people, products, services and anything in between.


Founded by Anya Nordström and Dani Matte after a merger between their two respective companies, the two believe in non-traditional and creative methods of outreach, allowing their clients to advance and succeed in the market. Having both extensive backgrounds in very different parts of the industry, the combination of Nordström & Matte’s specialties create a dynamic work ethic and solidified high success rate with a reach that spans niches, cities, countries and communities.


Our attention to fine detail and respect for deadlines attract top-tier media attention internationally, undoubtedly resulting in the desired growth of each clientele. By dedicating time, energy and passion into every step towards attainment, NordströmMatte caters to the unique vision of each individual client and their market. The success is in the details.


Bottom line: NordströmMatte Public Relations works exclusively with accounts we believe in and are passionate about. We invest in you and we stand behind it.


Media Relations:
  • - Press Release composition and circulation
  • - Broadband outreach
    • - Print
    • - Online
    • - Television
  • - Editorial Management
  • - Seeding Campaigns
Event Management:
  • - Full Service event planning, facilitation and execution
  • - Openings & Product Launches
  • - Production Development
  • - Runway Shows
  • - One Off Event Activations
  • - Staging, Audio, Lighting and Creative Direction
Celebrity & Influencer:
  • - Celebrity Outreach and Affiliation Management
  • - Celebrity/Influencer Support Campaigns
  • - Celebrity/Influencer Endorsement Deals
  • - Ambassador Relations
  • - Celebrity Styling
Digital and Strategic:
  • - Digital and Social Media Strategy
  • - Campaign Management
  • - Social Media Execution
  • - Consumer Engagement
  • - Reputation Management
  • - Brand Strategy
  • - Media Planning
  • - Advertising Campaigns
  • - Talent Management
  • - Brand Partnerships
  • - Casting
  • - Shoot Production
  • - Lookbooks





Nordström began her career in public relations nearly eight years ago in New York City producing RTW runway shows and presentations at NYFW in Bryant Park with Seventh House PR. After moving on to an editorial position with Seventeen Magazine Nordstrom maintained a freelance relationship with Seventh House and continued to assist in show production and running front of house for all designer shows, associated events and launch parties.
Nordstrom then shifted her focus to the wholesale sales side of designer relations with nearly 2 years working as a sales representative at an international multi-line showroom. She quickly decided PR was her passion and secured a junior publicist position with a large NYC based firm, managing all fashion and accessory accounts and consumer brands. After successfully heading up the entire PR department as Director of Public Relations for the first-ever Toronto Men’s Fashion Week, TOM*, Nordstrom launched her own company, ANPR.


Dani Matte launched MOI Mgmt & PR (Formerly known as MOI Artist Management) seven years ago and has come up in the music and entertainment industry as a serious and fast moving solo act including a partnership with ROCNATION. Rooted in dance and music, her roster began with dancers/choreographers and quickly parlaying that into recording artists, producers and fashion accounts, MOI has grown to encompass all aspects of the entertainment and lifestyle industry. While running her own successful business Dani has held several freelance contract positions with Brill Communications producing the RTW runway shows at L’Oreal Fashion Week (now known as World MasterCard Fashion Week), amongst others.
In addition to her ability to create successful brands and companies from the ground up (Dm2 Management/Doc McKinney, Conteur, Me&John), Matte’s investment in her celebrity and influencer relationships have been carefully crafted and nurtured over the years, allowing for MOI to combine the entertainment and fashion markets seamlessly. Recently, Matte held the position as Director of Celebrity Relations with the PR department at TOM*FW.

Drydon Chow, Administrative Assistant

Passionate, dedicated and personable, this fashion sweetheart works hard, plays hard, and is always ready to work hard again!

Kaitlyn Fifield, Managing Intern

Famous for her all black wardrobe, one would never guess that Kaitlyn’s favourite colour is pink. An art lover and writer who is street-style obsessed, it was a natural step for her to merge these passions with education, studying both Print Journalism and Fashion Management in post-secondary. Being born and raised in a busy city taught her how to thrive in fast-paced environments, how to take a piece of knowledge from every challenge, and that there is no such thing as too much caffeine.

Contact Us

“Have an idea, product, or upcoming launch? Want to get in touch about our services?
We are happy to discuss with you at any time - Initial consultations are complimentary. Let’s chat!"

  • 192 Spadina Avenue, Unit 416
  • +1 647.680.2811
  • +1 416.315.7662
  • hello@nordstrommatte.com